Raw hemp has a mild earthy smell that fades within a week of airing. We do not use fragrance masking. On fading: undyed natural hemp lightens slightly in direct sun over months — this is desirable for the “aged canvas” aesthetic many buyers want. Dyed hemp (indigo, black, olive) is color-fast when washed cold; avoid bleach. If a hemp bag smells strongly chemical on arrival, that is residual dye or finishing agent — ours are rinsed and sun-dried to neutralize this before packing.