Direct trade means 60–70% of the wholesale price reaches the artisan or artisan group, compared to 10–20% in conventional retail chains where middlemen and distributors each take margin. For our hemp weavers, a standard $45-wholesale backpack means roughly $18–$22 flows back to the weaver, spinner, and sewist combined. At volume, this underwrites year-round workshop employment rather than seasonal piece work. We publish rough cost breakdowns on request.