Hemp has the longest natural fiber of the three (up to 4.5m), giving it roughly 3× the tensile strength of cotton and better UV resistance than jute. Hemp softens with use; jute stays coarse; cotton starts soft but wears thin. For wholesale buyers: hemp is premium positioning (eco + durability story), jute is budget-natural (lower price point, rustic feel), and cotton is versatile but less distinctive. Hemp also resists mildew in humid climates — which is why it outperforms jute and cotton for coastal and tropical retailers.