Hemp has the longest natural fiber of the three (up to 4.5m), giving it roughly 3× the tensile strength of cotton and better UV resistance than jute. Hemp softens with use; jute stays coarse; cotton starts soft but wears thin. For wholesale buyers: hemp is premium positioning (eco + durability story), jute is budget-natural (lower price point, rustic feel), and cotton is versatile but less distinctive. Hemp also resists mildew in humid climates, which is why it outperforms jute and cotton for coastal and tropical retailers.